Public Relations and Blogging

Blogging has several implications for the Public Relations industry. The technology has created another communication channel for consumers to find out information about products, companies, trends and scandals. The different affordances of the technology along with the type of users make blogging a dangerous area for maintaining a company'’s reputation. The ability to post instantaneously, and without restriction enables any person to slander or complain about a bad experience. One recent blog controversy saw google employee Mark Jen fired for posting information about his work experiences on his blog. To learn more about this story check out this cnet link or read Mark'’s blog.

After his unfortunate experience he has issued this disclaimer on his blog:

Disclaimer

Hi, my name is Mark Jen. I work for Plaxo. I used to work for Google and before that, I worked for Microsoft. The opinions expressed here are my personal opinions. Content published here is not read or approved by Plaxo before it is posted and do not necessarily represent the views and opinions of Plaxo. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here. Enjoy